Ease, simplicity and saving critical time on necessary, unavoidable tasks was the order of the day at the recent SBC Summit Americas, as Yolo Group divulged an array of new updates across the Hub88 and Live88 brands.

While the latter is tasked with introducing fresh developments to capture players’ attention amid ever increasing competition, the former boasts high ambitions of easing several of client points.

In conversation with iGaming Expert, Head of Sales & Business Development, Natasha Giorgio, pulls back the curtain on these latest developments, and reveals the strategies that continue to drive things forward.

Wheel of fortune

While the aggregation game demands edge of your seat innovation as competition hots up, the conversation began with the spotlight firmly focused on Live88.

The offshoot of the casino aggregator, which exploded onto the scene last year amid a vow to shake up the live casino market, has recently swelled its gaming catalogue via Motion Roulette, which will be swiftly followed by Triton Multiplier.

These titles, Giorgio states, are centred around the core concept of roulette being unique due to the fact that players possess varying points of entry and value that they’ll be playing at.

“We’ve just released our Motion Roulette, and the whole idea behind this is to immerse players into the experience and give them the opportunity with the way it’s actually filming,” she comments.

“It’s slowed down to make it feel like they’re part of the casino, they’re in the casino, and get a little bit more flow to their game experience. 

“The next one we have coming up this month is Triton Multiplier, which we’re very excited about. We’re taking players on this world experience, transporting them into a completely different way to experience roulette. 

“In the game itself, there’s different bonuses that can be won with multipliers from 50 to a thousand times playing roulette, with a thousand times multiplier. That’s what players are after. The big rush experience.”

However, it’s not just one segment that has captured the imagination of the company. A baccarat revamp has been introduced in a bid to offer additional flexibility to players.

This centres around customisation, a core component of many entertainment experiences, and permits users to toggle between standard UI and a more traditional format. This, Live88 asserts, is particularly enticing to their asian audience:

“It gives them more personalization and that’s what it’s about,” Giorgio continues. “Ultimately, at the end of the day. The whole change was to be in a position to actually tailor more towards the Asian audiences.

“Our research was indicating what players like, so this is why we had the UI update on this level so we can give that audience the opportunity to personalise it to be more within their player preference.” 

Paperwork, paperwork, paperwork!

It’s a familiar situation across the industry. A fresh deal has been inked, however, amid the euphoria that follows looms the arduous task loathed by many. A stack of paperwork.

In a bid to stop this process slowing down, Hub88 set out to make it easy for partners by having just one solitary system rather than being bombarded by whatever channels are being used.

This was the overarching thought process behind one of a number of updates made by the Yolo Group entity in its latest overhaul. 

The necessity to ensure all critical information is correctly collected and managed from the outset, across all brands, could be a significant time saver that could ultimately reap notable rewards.

“This is the same process that will work with due diligence,” Giorgio explains. “There’s a lot of information that needs to be collected and it’s a lot of data and documents that need to be sent, emails back and forth, etc. 

“Instead, let’s have one place where you log in, feel safe and have everything uploaded so that you know exactly where you are.”

This, she says, cuts out any unnecessary time that could be lost when dealing with multiple client leads, which could be at various stages within the approvals and sign-off process.

“It just gives them a little bit more control of the process and transparency of where they are with everything,” she adds. 

Painless processes

Payments and player performance have also fallen on the Hub88 radar when it comes to ensuring that its extensive client base can be certain that back office protocols are as uncomplicated as possible.

New partners have been onboarded to offer operators the ability to pay invoices directly and handle currency conversions. 

This allows invoices in minutes using a preferred currency, and removes the need for manual communication of payment details, enabling a faster, more secure process. 

“It’s down to simplicity and time,” Giorgio says. “These are the most important things. We don’t have that much time all the time. 

“It’s just having that one login process where everything is in one place, which makes it easier and simpler for casino management or payments teams to actually go in and have a simple flow to everything.”

To complement the above, Hub88 is also aiming to assist clients when it comes to fully understanding the habits and desires of players. 

Subsequently, further back office updates concern an additional understanding of wagers, rounds, performance and similar performance-based metrics.

“Data’s king, and you want to have a back office that is really simple to understand,” Giorgio notes. “You want to have a back office where you can easily see what the situation is if somebody won big and what game they have won big on etc.”

However, simply having access to a multitude of data points is one thing, but being offered this in a digestible manner that is not only visually appealing but easy to identify is another.

“You are able to go granular into the data you need, the currencies, brands, players, games, or whatever it is that you’re kind of working on,” she says. “That’s what the back office will help you to do. 

“For a Casino Manager, it’s that one click on your phone. You are able to have that on the move, instead of whatever tool you’re using. Everything is there in the palm of your hands.”

Remaining on the edge when it comes to the implementation of critical upgrades is of paramount importance to Hub88. 

To achieve such consistency, Giorgio assures that the voices of clients are crucial in attempting to make all of their lives much simpler. 

“It’s all about continuously working on this,” she concludes. “One click onboarding is going to make things very easy for people, and there’s the due diligence process that’s going to be working in the same method as well.

“There’s some new features that will be coming up in the back office, again related to payments and how this can be done within the back office system, and some features that we’ll release really soon on. It’s about customer focus first, and the simplicity, ease and time saving.”